Podcasts have been around for a while now, but many businesses don’t leverage these audio tools to promote their businesses, building client connections, and establish their position in their industry. The truth is that podcasts, which are relatively cheap to produce, are a great way to get your company name out to others and build a reputation for your business. Here are just a few of the benefits that podcasts offer.
Create an Authoritative Presence
A podcast is a great format for sharing your expertise with other businesses in your industry as well as with clients. Regular podcasts that are filled with useful, accurate, actionable information can help you establish your brand and build trust in your company. The key to an authoritative podcast is to be prepared. Cover just one or two topics, in depth, and try to provide information that isn’t common knowledge. Interviews and panel discussions are a great way to boost the value of a podcast.
Connect with Your Audience
Audio offers one big advantage over print material and that is ability to use inflection, tone of voice, and other vocal ques to demonstrate your enthusiasm to your audience and create an emotional connection. Regular podcasts further improve your connection with your audience by offering familiarity and routine, which are comforting to many people. Podcasts also allow users to listen while doing other things, which can put them in a better frame of mind to connect with your voice and your company.
Complement Your Blog
A blog is a great way to establish your position in your industry and create a group of loyal followers. The benefits of your blog can be enhanced with a podcast and vice versa. Creating a podcast that connects to your blog will drive traffic to your website and improve the connections you make with your audience.
Build a Knowledge Base
Podcasts are a great way to build a knowledge library that you can share with employees, clients, and potential business partners. Once other businesses see what you have created, they may want to share your content with their clients as well. The podcasts are important for the knowledge they contain and the manner in which they deliver it. Leverage your hard work to provide benefit to others and thus to yourself.
Podcasts and Landscaping
Podcasts are a great way for a landscape business or nursery to share expertise and grow their client base. Not only do they give you an opportunity to share freely with others, podcasts create a reminder about your business that people receive every time they listen. They cost next to nothing to produce and can only benefit your business if you put some effort into creating and promoting podcasts. What’s not to love?
Resources
smallbusiness.chron.com
entrepreneur.com